Redneckonomics
Unconventional Success by Takin' the Beatin' Path
Explore Aaron’s new book and one-of-a-kind art pieces.
You’ve never read a book like this.
I’ve probably read hundreds of books in my lifetime. And I’ve
written more than a dozen books myself. But I’ve never read a book like this. No way! It’s different!
-Robert G. Allen ★★★★★
Mini Lesson Ch. 1
Mini Lesson Ch. 2
Mini Lesson Ch. 3
"Life is tough, not just for you. I’m here to tell you that life is tough for every damn person. Ain’t no way around it. Life is designed to beat you down and keep your face pressed against the pavement—if you let it. Ain’t nobody gettin’ past an ass beatin’."
if you ever find yourself in a position where the words “nothin’ personal, just business” are being said to you, or you find yourself in a position where you are contemplating usin’ those words, it is precisely because there is no string of words one can put together in the English language to justify the chickenshit that’s about to go down. Business is personal.
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Gratitude
Life is tough, not just for you. It is tough for every person walking this planet. There is no way around it. Life will beat you down and grind your face into the pavement if you let it. Gratitude is how you stop it from keeping you there. When you learn to recognize the value in every hardship, every blessing, and every lesson, you get stronger. Gratitude is not soft. It is armor. It is what keeps you moving when excuses try to slow you down.
Quit Jerkin’ Off (QJO)
Eliminate Distraction and Reclaim Your Focus If you ever find yourself hearing “nothing personal, just business,” it usually means something unpleasant is coming. The truth is that business is always personal. The goals you want, the legacy you are building, and the life you envision require focus. This lesson breaks down how to identify the distractions that steal your time and how to remove them with purpose. When you stop wasting time on what does not matter, your progress accelerates. This is how you regain control.
(Content draws from Quit Jerkin’ Off )
Plan, Prepare, Execute
A Solid Plan Beats the Perfect Conditions
You will rarely have the perfect plan, but you must still move forward. Success is not about waiting until everything lines up. It is about having a clear objective and taking decisive action anyway. This lesson shows you how to create a simple, effective plan you can follow under pressure. You do not need perfection. You need direction, consistency, and the willingness to execute even when the situation is not ideal.
Magnum Opus
Build Something Worthy of Your Name
Your Magnum Opus is the work your future family will thank you for. It is the culmination of your discipline, your grit, and your refusal to quit. This lesson dives into how to build something bigger than yourself by choosing worthy goals, refusing complacency, and continuing to climb even after you hit your first summit. The mission is not about one achievement. It is about the total work of your life and the legacy it create
Mini Lesson Ch. 1
"Life is tough, not just for you. I’m here to tell you that life is tough for every damn person. Ain’t no way around it. Life is designed to beat you down and keep your face pressed against the pavement—if you let it. Ain’t nobody gettin’ past an ass beatin’."
Mini Lesson Ch. 2
if you ever find yourself in a position where the words “nothin’ personal, just business” are being said to you, or you find yourself in a position where you are contemplating usin’ those words, it is precisely because there is no string of words one can put together in the English language to justify the chickenshit that’s about to go down. Business is personal.
Mini Lesson Ch. 3
You ain’t always gonna have the perfect plan, but you need some semblance of a plan to have any shot at a desired outcome.
Praise For Redneckonomics
Andrew Cordle,
founder of Aspire Tour
Aaron Chapman's book Redneckonomics is unlike any other book you've read. It's raw, irreverent, and hilariously funny at times. Chapman's unique style, coupled with his straightforward wisdom, hits hard and resonates deeply. This book isn't for the faint- hearted or those easily offended by unconventional language and ideas. However, if you're ready to face life's challenges head-on and embrace a no-nonsense approach to personal growth, then this book is a must-read. Chapman's honesty, authenticity, and willingness to tackle tough subjects make this book a refreshing and impactful read. Whether you're looking for a wake-up call or just some straight talk about life, Redneckonomics delivers with unapologetic clarity and insight.
Alan Stein Jr. professional keynote speaker, author of Raise Your Game and Sustain Your Game
Get ready to strap on your seatbelt and embark on a wild ride through the entrepreneurial journey like never before! In Redneckonomics, author Aaron Chapman delivers an irreverent yet profoundly inspir- ing guide to navigating the tumultuous waters of entrepreneurship. Chapman ingeniously blends wit with wisdom, offering unconventional yet remarkably effective strategies for planning your success amidst the inevitable struggles. Through hilarious anecdotes and candid insights, he shatters conventional wisdom, urging readers to embrace the chaos with a sense of humor and unwavering determination. From managing failure to conquering self-doubt, Chapman fearlessly tackles the real challenges entrepreneurs face, providing practical advice peppered with laughter along the way. Redneckonomics isn't just a book; it's a survival guide and first aid kit for the entrepreneurial spirit. So, if you're tired of dry, uninspiring business books and ready to inject some much-needed humor into your journey to success, grab a copy of Redneckonomics today. Your entrepreneurial adventure will never be the same!
Laura Wilde,
NBA mental performance coach
As a Black woman, this title stopped me in my tracks. And then I opened the book. A refreshing message with old-school grit, hard- core coaching, and new-age alignment, I found it delightful and inspiring. As I read, I couldn't wait to buy a dozen copies to share with my grown son, mentees, and a few clients. It feels like 'how to' meets 'get off yer ass.
Leigh Brown
Hyperinformed realtor, speaker, and bestselling author
If you can't tell from the title ... this ain't your usual motivational book! This is for you if you're tired of the self-help gurus who have never worked a day in their life-because Aaron brings his honest life experiences to you in an effort to help you grow. This is for you if you want to cut through the noise and get advice that can be acted upon right now. This is for you if you're focused on getting smarter and finding solutions and need a voice to push you on your way. You'll enjoy it.
Gary Pinkerton, US Navy, retired, USS Tucson Commander
Aaron Chapman created a masterpiece with Redneckonomics. I've known this man for years and could fill a few more books with the lessons this incredible friend has taught me about life while working on cars, sitting in deer stands, and standing on stages across the country. I guarantee that you will fill a notebook with wisdom from this exceptional book! And I promise you will learn some useful new words you didn't know existed ... they didn't; Chapman made them up to more effectively prove his point. Aaron is the rebel who sat in the back of your high school English class who would answer the teacher with the most inappropriate, made-up jargon that would make Mrs. Prim Proper and half the class blush, yet it was also the only concise, useful answer you'd heard all day. This book is that experience over and over again. And it is an absolute blast to read—when you let your hair down and stop caring about punctuation, it is amazing what you learn about yourself and about what's important in life. If you're ready for true growth, put down the Perrier bottle and grab a pen, paper, and maybe some bourbon, and turn the page!
TESTIMONIALS
Andrew Cordle,
founder of Aspire Tour
Aaron Chapman's book Redneckonomics is unlike any other book you've read. It's raw, irreverent, and hilariously funny at times. Chapman's unique style, coupled with his straightforward wisdom, hits hard and resonates deeply. This book isn't for the faint- hearted or those easily offended by unconventional language and ideas. However, if you're ready to face life's challenges head-on and embrace a no-nonsense approach to personal growth, then this book is a must-read. Chapman's honesty, authenticity, and willingness to tackle tough subjects make this book a refreshing and impactful read. Whether you're looking for a wake-up call or just some straight talk about life, Redneckonomics delivers with unapologetic clarity and insight.
Alan Stein Jr. professional keynote speaker, author of Raise Your Game and Sustain Your Game
Get ready to strap on your seatbelt and embark on a wild ride through the entrepreneurial journey like never before! In Redneckonomics, author Aaron Chapman delivers an irreverent yet profoundly inspir- ing guide to navigating the tumultuous waters of entrepreneurship. Chapman ingeniously blends wit with wisdom, offering unconventional yet remarkably effective strategies for planning your success amidst the inevitable struggles. Through hilarious anecdotes and candid insights, he shatters conventional wisdom, urging readers to embrace the chaos with a sense of humor and unwavering determination. From managing failure to conquering self-doubt, Chapman fearlessly tackles the real challenges entrepreneurs face, providing practical advice peppered with laughter along the way. Redneckonomics isn't just a book; it's a survival guide and first aid kit for the entrepreneurial spirit. So, if you're tired of dry, uninspiring business books and ready to inject some much-needed humor into your journey to success, grab a copy of Redneckonomics today. Your entrepreneurial adventure will never be the same!
Laura Wilde,
NBA mental performance coach
As a Black woman, this title stopped me in my tracks. And then I opened the book. A refreshing message with old-school grit, hard- core coaching, and new-age alignment, I found it delightful and inspiring. As I read, I couldn't wait to buy a dozen copies to share with my grown son, mentees, and a few clients. It feels like 'how to' meets 'get off yer ass.
Leigh Brown
Hyperinformed realtor, speaker, and bestselling author
If you can't tell from the title ... this ain't your usual motivational book! This is for you if you're tired of the self-help gurus who have never worked a day in their life-because Aaron brings his honest life experiences to you in an effort to help you grow. This is for you if you want to cut through the noise and get advice that can be acted upon right now. This is for you if you're focused on getting smarter and finding solutions and need a voice to push you on your way. You'll enjoy it.
Gary Pinkerton, US Navy, retired, USS Tucson Commander
Aaron Chapman created a masterpiece with Redneckonomics. I've known this man for years and could fill a few more books with the lessons this incredible friend has taught me about life while working on cars, sitting in deer stands, and standing on stages across the country. I guarantee that you will fill a notebook with wisdom from this exceptional book! And I promise you will learn some useful new words you didn't know existed ... they didn't; Chapman made them up to more effectively prove his point. Aaron is the rebel who sat in the back of your high school English class who would answer the teacher with the most inappropriate, made-up jargon that would make Mrs. Prim Proper and half the class blush, yet it was also the only concise, useful answer you'd heard all day. This book is that experience over and over again. And it is an absolute blast to read—when you let your hair down and stop caring about punctuation, it is amazing what you learn about yourself and about what's important in life. If you're ready for true growth, put down the Perrier bottle and grab a pen, paper, and maybe some bourbon, and turn the page!
Unlock the Principles That Built Aaron’s Legacy of Wealth, Freedom, and Resilience
For more than 27 years, Aaron Chapman has helped thousands of investors transform their financial trajectory by understanding one simple truth:
wealth is a skill, not a stroke of luck.
In Redneckonomics, Aaron distills the foundational principles that shaped his philosophy on money, leverage, and long-term security. These lessons are not theory. They were forged through decades of real-world investing, rebuilding from hardship, and learning how to make money work harder than you do.
Inside this book, you'll discover the mindset and mechanics that allowed Aaron to go from a young father with no financial direction to one of the most respected voices in real estate finance. From protecting your assets to growing your net worth in any economic climate, these are the strategies that stand the test of time.
Whether you're just getting started or expanding your portfolio, Redneckonomics gives you the clarity, confidence, and framework to build a future that lasts, no matter what the market does.
Redneckonomics:
Meet Aaron Chapman
Learn how to make a plan
Figure out your life and purpose
HERE’S WHAT YOU’LL LEARN
How to Turn Hardship Into High-Level Decision Making
Most people talk about mindset. Aaron lived it. From mines to ranches to nearly losing everything, he breaks down the mental frameworks that allowed him to rebuild from zero and operate with clarity under pressure. You’ll learn how to think, react, and make choices like someone who refuses to quit.
The Real-World Principles of Wealth That Aren’t Taught in School
This is not theory. You’ll learn the same simple, practical rules Aaron used to become one of the top mortgage professionals in the country. From understanding the flow of money to recognizing the difference between assets, liabilities, and traps, Aaron shows you how wealth is actually built in the real world.
How to Create Compounding Momentum in Your Life
Success isn’t one big moment. It’s a chain reaction. Aaron reveals the step-by-step process he used to take control of his finances, build a legacy for his family, and multiply the opportunities around him. You’ll learn how to stack small wins, create leverage in your favor, and engineer your own upward trajectory
How to Build a Life That Your Future Family Will Thank You For
This book was written to leave something real behind. You’ll learn how to protect what you’ve built, how to think generationally, and how to structure your life so your children and grandchildren start where you leave off — not where you began. Redneck wisdom meets legacy planning in a way anyone can follow.
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